Within an increasingly fast-paced business world where emails, telephone calls and messages that are idle are exchanged in the speed of light, it is often very normal for company relationships to develop into superficial and pointless contacts that don’t lead to anything more.
To prevent becoming just a different name in a person’s inbox, it is very important to regularly meet in person with your customers or personnel to foster the precious relationships on that any successful company has built. Hosting a corporate occasion is the best choice to connect with your business contacts from the joys of workplace meeting rooms and coffee shops.
Whether you’re rewarding your staff, launching a new item to your customer base or showing off your recent award-winning wedding photography you will discover a massive variety of corporate work venues and food options everywhere. It can be difficult to gauge what you need to do to host a great business function, so we have compiled some tips for you.
Here are some insider tips for hosting a successful corporate event:
Perhaps the most crucial facet of any corporate occasion is the place. It has to be big enough to comfortably accommodate all your guests, yet intimate enough to make an atmosphere conducive to doing business. It is also important to keep in mind that the selection of place is a manifestation of your business’s brand, especially if you’re inviting potential customers, so make certain that you decide on a ‘wow’ place with good service, tasty food and possibly a fantastic view to spur conversions and set a high standard. Make sure you have appropriate decor and displays set up, some simple tables and perhaps a welcome board with some examples of your work will do the trick. If you are a photography business, then perhaps have some professionally framed wedding photos from your portfolio around the room.
Any fantastic business-related event needs to have a clear goal or goals in mind from the beginning. These may consist of creating sales leads, improving employee ethical motivations, launching a brand new training internal training plan and the list continues. With a definite goal in mind in the start, you will have the ability to tailor the program to accomplish the outcome desired. The function should serve the purpose and you should make sure it is worthwhile throwing the function.
The key to attaining the aims of your company event is to make sure your attendees are engaged and comfortable constantly. Obviously, alcohol normally plays a part in this (we will cover that next), but besides societal basics, there are lots of steps you can take to make a relaxed setting. These include name badges, pre-thought out seating arrangements, icebreaker exercises and encouraging industry specialists or stars as keynote speakers.
The Drinks Package
As mentioned before, having a couple of drinks is customary in any corporate business event and can be a time honoured tradition for breaking up the ice and encouraging dialogue amongst strangers. If you are hosting prospective customers, it is important to make certain that the bar tab is ample and the choice of drinks reflects the positioning of your brand. Be careful, you don’t want to serve cheap drinks to high-end customers, but in the event that you absolutely have to, make sure the bottles are nicely hidden behind the pub. To the contrary, if you are serving up high notch spirits and wine, display them proudly! In the end, do not neglect to offer you a choice of non-alcoholic beverages for your designated drivers and nondrinkers in presence.
With corporate occasions normally taken as a chance to indulge in a night of free beverages by workers and customers alike, it is important to make sure there is sufficient food readily available to prevent any awkward situations of over intoxication. We have seen a junior staffer having a little carried away in a media event and the very last thing you would like to occur is for items to escape hand as a result of inadequate quantities of food available. Business functions are also usually held in the evenings or after work hours, therefore, your guests are likely to be missing dinner in order to attend and are probably quite hungry. Having ample of catering for functions means guests can nibble and hang around for long without having a hungry stomach. Choose a catering menu that is diverse and local, if you are holding your function in Hawthorn, then contact a local catering company in Hawthorn to ensure freshness.
Quantify the Outcome
Now that you have defined your targets and hosted an effective business function, it is important to monitor the company impact of hosting the function. Popular methods of accomplishing that are sending out comments surveys on subsequent days, providing special deals and incentives for attendees and quantifying the uptake or tracking hits on your business’s site in the following period of time.